The use of Goal Programming in decision process

Abstract

The purpose of this article is to demonstrate how the manager can apply the technique of goal programming in the formulation of alternatives of an operational plan. This technique requires an iterative solution process, whereby the manager investigates a variety of solutions to find one that is more satisfactory. Through a practical example, we show the operationalization of this technique, using the feature "solver", available in Microsoft Excel spreadsheet. The mathematical model of the goal programming (programming by goals), through simulations, enables that managers during the process of planning or restructuring of the company, may be, continuously, reviewing them priorities and the hierarchy of goals / objectives of the company . So, this paper, aims at contributing to the increased use of mathematical and statistical models, in the daily business, seeking to improve the decision process. The use of models facilitates understanding of complex structures and relationships, because it separates the fundamental aspects of the problem into focus.