Social Responsibility with Internal Public: A Comparative Study between ISE and IBrX Companies

Abstract

The globalized world and new business relationships have changed the role of business in society. They should seek not only to create wealth for themselves, but also worry about investing in environment protection, improving the conditions of the community in which it is inserted and invest in their employees. We analyzed the Social Balance of 2009 of the ISE and IBrX firms in order to identify the percentage invested in internal public. Notions of business ethics, transformed into corporate social responsibility to attend different audiences, are presented. The empirical study of an applied nature qualifies as descriptive and documentary. We compared the amounts spent on payroll, as the investment of greater value to employees, and benefits such as day-care assistance, health insurance, meal vouchers, and other. We conclude that the ISE companies invest more than the IBrX in its employees, however the investments are still low and the dissemination of the social is still little used by businesses.